IDENTIFYING AND CREATING
DEMAND deals with the business process involved in the
definition of the marketplace and in selling the products the
enterprise has available, or is willing to develop. These
business processes include strategies and tactics that identify,
define, and quantify customer wants and needs, and those that
result in mutually profitable sales. It addresses how to identify
and close on customer demand so the rest of an enterprise's
resources can be used effectively to deliver products and
services that add value for customers.
SESSION 1: Introduction to Identifying and Creating Demand
SESSION 2: Business Planning and Customer Demand
SESSION 3: Marketing
SESSION 4: Sales
SESSION 5: Customer Order and Customer Service
SESSION 6: Performance Measurement
