Identifying and Creating Demand (ICDM)
Page Updated Saturday, July 15, 2006
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  Enterprise Concepts and Fundamentals   Designing Products and Processes
  Delivering Products and Services   Integrated Enterprise Management

IDENTIFYING AND CREATING DEMAND deals with the business process involved in the definition of the marketplace and in selling the products the enterprise has available, or is willing to develop. These business processes include strategies and tactics that identify, define, and quantify customer wants and needs, and those that result in mutually profitable sales. It addresses how to identify and close on customer demand so the rest of an enterprise's resources can be used effectively to deliver products and services that add value for customers.

SESSION 1: Introduction to Identifying and Creating Demand
SESSION 2: Business Planning and Customer Demand
SESSION 3: Marketing
SESSION 4: Sales
SESSION 5: Customer Order and Customer Service
SESSION 6: Performance Measurement

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